Prof. Tom Eisenmann
Author of "Why Startups Fail" and Howard H. Stevenson Professor of Business Administration at Harvard Business School (HBS) and the faculty co-chair of the Arthur Rock Center for Entrepreneurship
" People are the most trusted and effective marketing channels of your Brand "
Dr. Davide Scialpi
Davide Scialpi is the founder of Books & Friends. He’s an Economist as well as a Senior Management Consultant and Director specialised in global brand marketing and business management, reputation strategies as well as innovation and digital transformation.
He regularly keynotes and lectures at World Class Forums and Universities – Business Schools on the latest Digital Transformation-Digital Economy, Innovation, Brand Marketing Strategy and Economic issues.
Projects
- 11/09/2018: Chairman and Keynote Speaker: Presentation of the book: Living Brands: How biology and neuroscience shape consumer behavior and Brand desirability; Role: Keynote Speaker and Facilitator: Issue: Economic Issue; Theme; Brand Marketing Strategy; Audience of interest: Brand Marketing Managers, Brand Directors, Ceo's, Managing Directors, Communication Directors; Location: Rome; Venue: Rome Business School.
- Chairman and Keynote Speaker: Presentation of the book: Coming up
- Chairman and Keynote Speaker: Presentation of the book: Coming up
Authors
Here are the Speakers of our Community
Nils Elmark
Author of New Local Economy, Entrepreneur & Consultant and Founder of Inception Ltd
Paula Leach
Author of Vantage Points, Executive Leadership Coach
Sangeeta Waldron
Sangeeta Waldron is a multi-award winning public relations professional. A published author, her second book, "Corporate Social Responsibility Is Not Public Relations" is out now. She owns Serendipity PR & Media, is a guest lecturer and international speaker.
Joe Pulizzi
Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing