“BOOKS & FRIENDS TV ” Digital Workshop Series
(UK Time) – WEB SERIES – 03 November 2021
Geographic Area: UK Time, Global, WEB
Organizer: “Books & Friends” team
Digital Platform: ZOOM – B&F YOUTUBE Channel
Issue: Economic, Social and Technological Issues
Special Guest Author: Richard Benjamins, Author of “A Data-Driven Company“
Book: “A Data-Driven Company“
BOOK: “A DATA DRIVEN COMPANY” by DR RICHARD BENJAMINS
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BUY THE BOOK ON AMAZON https://cutt.ly/5RrSUSs
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a bit about “A DATA-DRIVEN COMPANY””
Are you planning to start working with big data, analytics or AI, but don’t know where to start or what to expect? Have you started your data journey and are wondering how to get to the next level? Want to know how to fund your data journey, how to organize your data team, how to measure the results, how to scale? Don’t worry, you are not alone. Many organizations are struggling with the same questions. This book discusses 21 key decisions that any organization faces when travelling its journey towards becoming a data-driven and AI company. It is surprising how much the challenges are similar across different sectors. This is a book for business leaders who must learn to adapt to the world of data and AI and reap its benefits. It is about how to progress on the digital transformation journey of which data is a key ingredient.
MEET THE AUTHOR: Dr. RICHARD BENJAMINS

Dr. Richard Benjamins is Chief AI & Data Strategist at Telefonica. is Chief AI & Data Strategist at Telefonica. He was named one of the 100 most influential people in data-driven business (DataIQ 100,2018). He is also co-founder and Vice President of the Spanish Observatory for Ethical and Social Impacts of AI (OdiselA). He was Group Chief Data Officer at AXA, and before that spent a decade in big data and analytics executive positions at Telefonica. He is an expert to the European Parliament’s AI Observatory (EPAIO), a frequent speaker at AI events, and strategic advisor to several start-ups. He was also a member of the European Commission’s B2G data-sharing Expert Group and founder of Telefonica’s Big Data for Social Good department. He holds a PhD in Cognitive Science, has published over 100 scientific articles, and is author of the (Spanish) book, The Myth of the Algorithm: Tales and Truths of Artificial Intelligence.
a bit more about the DIGITAL WORKSHOP
WORKSHOP program on A DATA DRIVEN COMPANY
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Q&A with DR. RICHARD BENJAMINS
Program
09.55 A.M. – Users arrivals
10.00 A.M. – Welcome address, “Books & Friends” presentation – Author Introduction – Q&A introduction by Davide Scialpi, “Books & Friends” Founder and Moderator
10.05 A.M. – Q&A with DR Richard Benjamins, author of ”A Data-Driven Company“
WHO SHOULD ATTEND THE WORKSHOP
Roles: CEO’s, CMO’s, Managing Directors, Entrepreneurs, Startuppers, Startup Experts, Startup Specialists, CMO’s, Senior Business Managers, Brand Directors-Managers, Entrepreneurs, Social Media Marketing Directors-Managers-Specialists, Content Marketing Specialists, Directors, Managers, Learning and Development Experts-Specialists, Marketing Directors-Managers-Specialists, Chief Digital Officers, Data-driven Marketing Experts, Artificial Intelligence Experts, Head of Brands. Senior Managers-Junior Managers, Global Brand Communications Directors-Managers-Specialists, Communication Directors-Specialists, Lecturers and Professors about Digital Transformation, Big Data, Market Research, Sociology, Digital Transformation Directors-Managers-Specialists, E-commerce and MarTech Directors-Managers-Specialists, Data Experts, Politicians, Governments, Public Sector Decision Makers, University Professors.
Companies and Organizations: Brands, C2C, B2C and B2B companies, large size and middle size organizations and Local and Global B2C-Consumer Brands or B2B Brands, Public Sector Companies, Universities, Research Centers, SOE’S, Individuals.
Sectors and Industries of reference: all the sectors.
BOOKS and FRIENDS TV – WEB EDITION
REGISTER: Free Access; Free-to-attend event.
DIGITAL – Web PLATFORM
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ZOOM: http://bit.ly/3mVcKsp;
PassCode: 559216.
BOOKS and FRIENDS YOUTUBE CHANNEL: live streaming https://bit.ly/3FLRBJY
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BUY THE BOOK ON AMAZON https://cutt.ly/5RrSUSs
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SAVE THE DATE
NOVEMBER 03/11/2021
10.00am – 11.00am UK Time
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Get more info or Join the conversation:
Info: Email: pr@booksandfriends.eu;
Do not hesitate to send your questions, reflections and doubts on all the things Data Management, Digital Transformation, Artificial Intelligence to Dr Richard Benjamins
Q&A: Email: pr@booksandfriends.eu
Phone Line.: +0039 3289251290; +0044 7417478242;
WORKSHOP #HASHTAGS
#Adatadrivencompany #booksandfriends #b&f #b&ftv #RichardBenjamins