“BOOKS & FRIENDS TV ” Digital Workshop Series
(USA Eastern Time) – WEB SERIES – 30th March 2021
Geographic Area: CLEVELAND, OHIO, USA, Global, WEB
Organizer: “Books & Friends” team
Digital Platform: ZOOM – B&F YOUTUBE Channel
Issue: Economic and Technological Issues
Theme: Content Marketing – Social Media Marketing – Community Marketing
Special Guest Author: JOE PULIZZI Author of “CONTENT Inc.”
Book: “CONTENT Inc. – 2nd Edition”
BOOK: “CONTENT Inc. – 2nd Edition” by JOE PULIZZI
“CONTENT Inc.” is available on AMAZON . Buy it now!
a bit about “CONTENT Inc. – 2nd Edition”
Today’s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to
# Identify the intersection of your expertise and your future customer’s needs
# Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
# Use social-media and SEO to convert one-time visitors into long-term subscribers
# Grow your business by expanding into multiple delivery channels
# Monetize your product or service for ultimate business success
This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Published by McGrew Hill Education, CONTENT Inc. is now in its 2nd Edition.
MEET THE AUTHOR: JOE PULIZZI
JOE PULIZZI, author of CONTENT Inc., 2nd Edition
JOE PULIZZI is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards. Joe’s latest version of Content Inc. will be released May, 2021.
He has founded four companies, including the Content Marketing Institute, and his newest launch, The Tilt. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
Get the book now at https://www.joepulizzi.com
Learn more about JOE: Visit: https://www.joepulizzi.com
Follow JOE on TWITTER: https://twitter.com/JoePulizzi
a bit more about the DIGITAL WORKSHOP
WORKSHOP program on CONTENT MARKETING
Q&A with JOE PULIZZI
09.58 A.M. – Users arrivals
10.00 P.M. – Welcome address, “Books & Friends” presentation – Author Introduction – Q&A introduction by Davide Scialpi, “Books & Friends” Founder and Moderator
10.05 P.M. – Q&A with JOE PULIZZI, author of CONTENT Inc., 2nd Edition.
WHO SHOULD ATTEND THE WORKSHOP
Roles: CEO’s, CMO’s, Managing Directors, CMO’s, Senior Business Managers, Brand Directors-Managers, Entrepreneurs, Social Media Marketing Directors-Managers-Specialists, Content Marketing Specialists, Directors, Managers, Learning and Development Experts-Specialists, Marketing Directors-Managers-Specialists, Head of Brands. Senior Managers-Junior Managers, Global Brand Communications Directors-Managers-Specialists, Communication Directors-Specialists, Lecturers about Social Media Marketing, Marketing, Management, Digital Transformation Directors-Managers-Specialists, E-commerce and MarTech Directors-Managers-Specialists
Companies and Organizations: Brands, C2C, B2C and B2B companies, large size and middle size organizations and Local and Global B2C-Consumer Brands or B2B Brands, Individuals.
Sectors and Industries of reference: all the sectors.
BOOKS and FRIENDS TV – WEB EDITION
REGISTER: Free Access
DIGITAL – Web PLATFORM
Pass Code: 341162
BOOKS and FRIENDS YOUTUBE CHANNEL: live streaming https://bit.ly/2OO4WuT
SAVE THE DATE
10.00am USA Time (Eastern Time – OHIO Cleveland)
Get more info or Join the conversation:
Info: Email: firstname.lastname@example.org;
Do not hesitate to send your questions, reflections and doubts on all the things social media marketing, content marketing, real time marketing to JOE PULIZZI
Q&A: Email: email@example.com
Phone Line.: +0039 3289251290; +0044 7417478242;
#ContentInc #booksandfriends #b&f #b&ftv #JoePulizzi