“BOOKS & FRIENDS TV ” Digital Workshop Series

BOSTON (USA)  –  WEB SERIES – 14th January 2021

Geographic Area: Boston, USA, Global, WEB

Organizer: “Books & Friends” team

Digital Platform: ZOOM – B&F YOUTUBE Channel

Issue: Economic and  Technological Issues

Theme:  Social Media Marketing – Community Marketing 

Special Guest Author: David Meerman Scott, Author of “FANOCRACY” 

Book: “FANOCRACY! Turn customers into fans and fans into customers!” 

BOOK: “FANOCRACY” by DAVID MAREEMAN SCOTT and REIKO SCOTT

“FANOCRACY” is available on AMAZON . Buy it now! 

a bit about “FANOCRACY”

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:

·         MeUndies, the subscription company that’s revolutionizing underwear
·         HeadCount, the nonprofit that registers voters at music concerts
·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
·         HubSpot, the software company that draws 25,000 attendees to its annual conference

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

Published by PENGUIN HOUSE,  FANOCRACY, a wsj best selling author, is your book to learn how to turn customers into fans and viceversa. 

MEET THE AUTHOR: DAVID MEERMAN SCOTT

DAVID MEERMAN SCOTT, author of FANOCRACY and Best Selling Author of Real Time Marketing & PR and New Rules of Marketing & PR

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and  The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Get the book now at www.fanocracy.com

Learn more about David. Visit  www.davidmeermanscott.com

Follow David on TWITTER @DMScott

Learn more about Reiko. Visit https://www.reikoscott.com/ 

Follow Reiko Scott on TWITTER: @allison_reiko

 

a bit more about the DIGITAL WORKSHOP 

WORKSHOP program

Q&A with DAVID MAREEMAN SCOTT

Program 

10.58  A.M. – Users arrivals

11.00 P.M. – Welcome address,  “Books & Friends” presentation – Author Introduction – Q&A introduction by Davide Scialpi, “Books & Friends” Founder and Moderator

11.05 P.M. – Q&A with DAVID MAREEMAN SCOTT, author of FANOCRACY, wall street best selling author of New Rules of Marketing and Pr and Real Time Marketing & PR

 

WHO SHOULD ATTEND THE WORKSHOP

Roles: CEO’s, CMO’s, Managing Directors, CMO’s, Senior Business Managers, Brand Directors-Managers, Entrepreneurs, Social Media Marketing Directors-Managers-Specialists,  Content Marketing Specialists, Directors, Managers, Learning and Development Experts-Specialists, Marketing Directors-Managers-Specialists, Head of Brands. Senior Managers-Junior Managers, Global Brand Communications Directors-Managers-Specialists, Communication Directors-Specialists, Lecturers about Social Media Marketing, Marketing, Management, Digital Transformation Directors-Managers-Specialists, E-commerce and MarTech Directors-Managers-Specialists

Companies and Organizations:  Brands, C2C, B2C and B2B companies, large size and middle size organizations and Local and Global B2C-Consumer Brands or B2B Brands,  Individuals.

Sectors and Industries of reference:  all the sectors.

 

BOOKS and FRIENDS TV – WEB EDITION

REGISTER: Free Access

DIGITAL – Web PLATFORM

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ZOOM: https://bit.ly/3mRAA6c
Pass Code: 350114

BOOKS and FRIENDS YOUTUBE CHANNEL: live streaming https://bit.ly/37xcJ6a 

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SAVE THE DATE 

JANUARY – 14/01/2021 – 11.00am USA Time (Boston Time)

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Get more info or Join the conversation:

Info: Email: pr@booksandfriends.eu;

Do not hesitate to send your questions, reflections and doubts on all the things social media marketing, content marketing, real time marketing to David Meerman Scott

Q&A: Email: pr@booksandfriends.eu

Phone Line.: +0039 3289251290; +0044 7417478242;

WORKSHOP #HASHTAGS

#fanocracy #booksandfriends #b&f #b&ftv #DavidMeermanScott