“BOOKS & FRIENDS TV ” Digital Workshop Series
(USA – Eastern Time) – WEB SERIES – 25th MAY 2021
Geographic Area: USA Eastern Time, Global, WEB
Organizer: “Books & Friends” team
Digital Platform: ZOOM – B&F YOUTUBE Channel
Issue: Economic, Social and Technological Issues
Theme: Startup Management, Entrepreneurship
Special Guest Author: Harward Business School Professor Author of “WHY STARTUPS FAIL”
Book: “WHY STARTUPS FAIL”
BOOK: “WHY STARTUPS FAIL” by PROF. TOM EISENMANN
“WHY STARTUPS FAIL” is available on https://amzn.to/3azAOM6. Buy it now!
a bit about “WHY STARTUPS FAIL“”
If you want your startup to succeed, you need to understand why startups fail.
“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way
Why do startups fail? That question caught Harvard Business School Professor Tom Eisenmann by surprise when he realized he couldn’t answer it.
So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
• Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.
• False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions.
• False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.
• Speed Traps. Despite the pressure to “get big fast,” hyper growth can spell disaster for even the most promising ventures.
• Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.
• Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.
Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.
A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
The Fail-Safe Startup System (Commonwealth Version of “Why Startups Fail”)
“WHY STARTUPS FAIL” is available on https://amzn.to/3aCLqd3. Buy it now!
MEET THE AUTHOR: HBS PROFESSOR TOM EISENMANN
HBS Professor TOM EISENMANN, author of “WHY STARTUPS FAIL”
Prof. TOM EISENMANN is the Howard H. Stevenson Professor of Business Administration at Harvard Business School (HBS) and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he’s led The Entrepreneurial Manager, an introductory course taught to all first-year MBAs, and launched fourteen electives on all aspects of entrepreneurship, including one on startup failure. Eisenmann has authored more than one hundred HBS case studies and his writing has appeared in The Wall Street Journal, Harvard Business Review, and Forbes.
Get the book now at https://amzn.to/3azAOM6.
a bit more about the DIGITAL WORKSHOP
WORKSHOP program on WHY STARTUPS FAIL
Q&A with PROFESSOR TOM EISENMANN
10.55 A.M. – Users arrivals
11.00 P.M. – Welcome address, “Books & Friends” presentation – Author Introduction – Q&A introduction by Davide Scialpi, “Books & Friends” Founder and Moderator
11.05 P.M. – Q&A with HBS Professor TOM EISENMANN, author of “WHY STARTUPS FAIL”
WHO SHOULD ATTEND THE WORKSHOP
Roles: CEO’s, CMO’s, Managing Directors, Entrepreneurs, Startuppers, Startup Experts, Startup Specialists, CMO’s, Senior Business Managers, Brand Directors-Managers, Entrepreneurs, Social Media Marketing Directors-Managers-Specialists, Content Marketing Specialists, Directors, Managers, Learning and Development Experts-Specialists, Marketing Directors-Managers-Specialists, Head of Brands. Senior Managers-Junior Managers, Global Brand Communications Directors-Managers-Specialists, Communication Directors-Specialists, Lecturers and Professors about Media, Communication, Sociology, Digital Transformation Directors-Managers-Specialists, E-commerce and MarTech Directors-Managers-Specialists, Social Responsibility Experts, Politicians, Governments, Public Sector Decision Makers, University Professors.
Companies and Organizations: Brands, C2C, B2C and B2B companies, large size and middle size organizations and Local and Global B2C-Consumer Brands or B2B Brands, Individuals.
Sectors and Industries of reference: all the sectors.
BOOKS and FRIENDS TV – WEB EDITION
REGISTER: Free Access; Free-to-attend event.
DIGITAL – Web PLATFORM
BOOKS and FRIENDS YOUTUBE CHANNEL: live streaming https://bit.ly/3wo0nZI
SAVE THE DATE
11.00am USA Time (Eastern Time)
Get more info or Join the conversation:
Info: Email: firstname.lastname@example.org;
Do not hesitate to send your questions, reflections and doubts on all the things WHY STARTUPS FAIL to Prof. TOM EISENMANN
Q&A: Email: email@example.com
Phone Line.: +0039 3289251290; +0044 7417478242;
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