“BOOKS & FRIENDS”..is coming in Rome with CONSTANTINOS PANTIDOS, author of LIVING BRANDS!

Hi there, welcome back…

We are keen to start the “Books & Friends” workshop series. For the first workshop, we will be in Rome, and the protagonist of this event will be Constantinos Pantitdos, the author of Living Brands, How Biology & Neuroscience shape consumer behaviour & Brand desirability.

“Living Brands” is a marketing book that underlines the importance of understanding the motives why people buy products and services by going beyond the traditional psychological theories.

It aims at helping marketers design and create compelling brand strategies, brand marketing communications narrative in fields like FMCG, Fashion, Banking Services, Spirtis and Alcohol, Medicines, Cosmetics etc. ..through the use of a well structured and rigid methodology developed by the author.

The event will be held in Roma in November and hosted by a well-known Business School.

In a couple of days, we will be sharing with you all the information about the agenda of the workshop and the speakers that will be joining us.

So…stay tuned and join us!

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